Portrait of Chan Luu

I’m Chan Luu, a Product designer in Helsinki with 10+ years of experience in Product Design, User Research & Illustrations

Learning about users through curiosity and empathy, delivering products by understanding and leveraging business’ needs.

What I do

User Research

Digging into the why before touching the how, through interviews, usability testing, and synthesis that turns messy insights into clear design direction.

Product Design

End-to-end product design from early concepts to polished, developer-ready flows, with a focus on clarity, usability, and outcomes that hold up after launch.

Design Strategy

Thinking in systems and connect the dots between user needs, product direction, and business goals, making sure every design decision holds up not just on screen, but in the real world it lands in.

Vibe coding

Turning design into living websites and products by vibe code: from exploring a single interaction to shipping something real that people can actually click, use, and launch.

Companies

Supermetrics Finnair Hartwall Futurice Finavia HMD

Featured projects

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

Let’s build something together

Location

Helsinki, Finland