FutuCortex x LLM
- Role
- User Research
- Industry
- IT Consulting
- Scope
- User Research
- Company
- Futurice
Conducted extensive research on the AI tool and its users. The insights gained from this research enabled us to create detailed use cases, to enhance our sales processes.
Customizing LLM for Futurice
In the early days of AI tools, we set out to explore how LLM technology could benefit our sales team. Through in-depth interviews with five sales professionals, we mapped their workflows and identified opportunities where ChatGPT could make a real impact.
1. Discovery
- We kicked things off with a collaborative session to align on the project’s objectives and build a shared understanding of what the new technology could and couldn’t do.
- From there, we gathered insights on its capabilities and constraints, and prepared everything we needed to go into interviews with confidence.
2. Interviews
- We conducted in-depth interviews to explore how users work, what they need, and how familiar they already were with ChatGPT.
- This gave us a clearer picture of where our current service offerings fell short and where there was room to improve.
- We also ran product trials in a staging environment to gather hands-on feedback before moving forward.
3. Analysis and summary
- With all the interview data in hand, we looked for patterns and shaped them into meaningful hypotheses.
- From there, we built out use cases and design recommendations grounded in the most compelling findings — turning raw insights into a clear direction for the project.
